Luiz Carlos Trabuco Cappi is an influential Brazilian businessman, sociologist, and a notable corporate leader. Born in Marilia on October 6, 1951, Trabuco is currently the President of Bradesco, a company that prides itself as the best banking institution in Brazil. Trabuco became the company’s President in 2009 after the then president, Marcio Cyriono, retired. Marcio is credited for multiplying Bradesco’s market value from $5 billion to $30 billion during his stint in the company. However, in 2009, the same year Trabuco was appointed as president, the company lost its lead to its rival, Unibanco. How did that happen? Well, Unibanco merged with Banco Itau, and their huge combined market share stole the first position from Bradesco.
Surprisingly, after taking over as President, Trabuco shelved the run for the first position and concentrated on expanding Bradesco’s client base gradually. According to him, improving customers experience was better than having the first position. By thinking differently, encouraging innovation, and being resilient, Trabuco introduced new strategies that not only made his company Brazil’s most admired banking institution but also a significant contributor to Brazil’s banking and financial industry.
As every great leader, Luiz Carlos Trabuco knew the importance of team work, and he realized Bradesco’s management circle was dispersed. For this reason, he decided to introduce a platform that brought together all executives from every level of the bank to consolidate all the company’s decisions. The move enabled Bradesco to expand its products beyond banking and financial services and also enabled the company to penetrate more markets. Luiz also gave executives the freedom to run their branches without much interference from the headquarters. The strategy made the executives work much harder because they felt part of Bradesco’s success.
Symbolizing Bradesco’s Broad Vision
Even though Bradesco was doing well in the financial industry, Trabuco was not done yet. In 2015, Trabuco made a courageous move aimed at cementing Bradesco as a global power house. With the approval of the Board’s Chairman, Lazaro Brandao, Trabuco acquired the Brazilian branch of HSBC for more than $5 billion. The acquisition was bold and was among the largest in Brazil that year. Together, Bradesco and the HSBC had a market share that was three times that of Unibanco. Bradesco regained its first position and was now unstoppable.
Throughout his career, Trabuco has been a recipient of many awards. In 2015, for instance, he was named the Entrepreneur of the Year in Finance by Dinheiro. He also received the Insurance Personality the Year Award for two years due to his cerebral strategies and relentless efforts. He was invited by President Dilma Rousseff to take over the Ministry of Finance, but he did not accept the invitation. Being considered to take over such a position shows how skilled and influential Trabuco is in the financial sector.
Education Background And Career
Trabuco graduated with a Bachelor’s degree in Philosophy from the University of Sao Paulo. After university, at the age of 18, Trabuco joined Bradesco and served as a clerk. He was later elected as a Director from 1984 to 1999 when he was appointed as the company’s Vice President. As Vice President, Trabuco helped Marcio Cyriono, who was then the president, to establish exceptional foundations and strategies that are credited for 30% of Bradesco’s successes to date. In 2009, the outstanding leader assumed the presidency of Bradesco as the fourth president of the bank since the death of its Founder, Amador Aguiar, in 1991.
Personal Life And Salary
Trabuco is among the best-paid CEOs in Brazil. He has a compensation package of about $1 million per month. Despite, he is a simple person who wears modest suits and never shows off his wealth.