Fabletics; Taking The Competition To Amazon’s Door

Kate Hudson is credited for giving Amazon competition in fashion e-commerce. The actress turned entrepreneur took the fashion world by storm when she came up with a new brand of workout apparel. Over the last few years, the popularity of exercise garments has been soaring. More and more individuals are beginning to embrace such garments because they enable them to exercise and at the same time get work done. Shopping for athleisure wear gets even more interesting with Fabletics because customers don’t have to worry about their size.


Some of the strategies that have enabled Fabletics to experience growth include reverse showrooming. This technique allows the enterprise to collect accurate data on customers which are used to come up with tailored fashion solutions. Also, Fabletics’ e-commerce platform allows customers to shop for their favorite clothes at any time. Since 2015 when Fabletics made its debut into the fashion world, the company has managed to grow its revenue in epic proportions. So far Fabletics has opened over 22 physical stores across the globe.


Recently, Fabletics introduced a new product to its line of workout apparel. The company has launched trendy sneakers that can be paired with yoga pants or gym leggings. The sneakers add onto the wide range of exercise garments that Fabletics has to offer.


With the growth and penetration of the internet, most businesses are leveraging this technology to reach larger markets and simplify their distribution systems. Amazon is one of the enterprises that have fully exploited the power of the internet. Before Fabletics entered the fashion market, Amazon was enjoying a monopoly in fashion e-commerce. With Kate Hudson’s strategies, Fabletics has managed to edge out Amazon in the niche of workout apparel.


Fabletics has established standards for enterprises which want to venture into fashion e-commerce. Through the active use of big data, Fabletics can predict trends and come up with designs that are to the taste and preference of customers.


The success of Fabletics is a culmination of quality services and products. The enterprise has ensured that his clients get the best experience while shopping for the favorite workout apparel. Most of Fabletics’ clients prefer shopping with the e-commerce giant because its products are made to fit, and they come at affordable prices. Kate Hudson has played a crucial role in the growth of Fabletics. Her marketing skills have propelled the company into the household name.

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