Doe Deere, founder of makeup brand Lime Crime, grew up in Russia, and moved to the US at age 17. Once she moved, she primarily lived in New York City, where she became a musician, and then Los Angeles. Doe Deere has always dreamed big.
Doe Deere spent a number of years in New York, as a musician. She lived there from 1998 until 2012. This is where she met her husband, and they worked together as musicians and songwriters promoting the band they were in together.
Doe Deere has always had an entrepreneurial drive about her. She says at about 13 years old, she would sell stick on tattoos. Doe made sure her classmates thought they were more popular than they actually were at the time, and then pushed them to buy the temporary tattoos from her.
Doe Deere, once fulfilling her dreams of being a musician, started looking at conquering the makeup industry by creating her own makeup brand, Lime Crime.
Doe Deere always felt different from the others around her, and she tuned into that. She truly attributes listening to herself, and learning about herself to her success. Doe Deere says everyone has a unique quality about themselves that only they possess. Once they tune into that, it is much easier to figure out your place in the world.
Lime Crime was started due to Doe Deere loving makeup, but not loving the color options that the makeup industry offered at the time. In 2008, the makeup industry was in a natural makeup phase, and didn’t offer makeup in colors other other than the more natural tones.
Doe Deere really loved the brighter colors, and was looking for that in makeup, but couldn’t find that anywhere. So, what did she do? Doe Deere started making those brighter colors herself, and she found out in the process that other people really loved the brighter colors in makeup too. That is how Lime Crime was really started from her love of bright colors in makeup.
Doe Deere uses makeup and fashion to express herself creatively. Having an educational background in fashion, she is very much into clothing, hair, and makeup. Doe Deere uses fashion as an outlet for her creativity, and she realizes that moist women express themselves in this way.
Doe Deere attended FIT in New York, and ere she majored in fashion design. She has always had a love for fashion.
Doe Deere is also known as the Queen of the Unicorns because of her love of color. One day her hair is bright pink and the next it is a lavender. She keeps her fans updated on her hair, makeup, and fashion regularly on her Instagram. Learn more: https://www.limecrime.com/pages/our-founder