Entrepreneur recently published the article “What Your Edtech Product Needs to Get a Gold Star from Educators”. The article was written by Jodie Pozo-Olano, a guest writer and principal strategist at MDR who reveals how the education technology market is finally beginning to grow again. The market for education technology was on a downturn in 2016, but by the end of 2017, the industry reached $1.4 billion.
Many are beginning to look at the education technology market with hope and caution, particularly since the U.S. federal education budget is going to face cuts in 2018. For an EdTech startup to succeed, it requires easy-to-use technology for teachers while also making learning engaging for the students. Those who make the purchasing decisions in the school districts require the teachers’ judgment before buying EdTech products.
Teachers require that the technology solves a real problem in the classroom. One of the main issues EdTech companies face when trying to sell their technology is that they believe they understand what the schools and students need. There have been some successes, however. ClassDojo succeeded because the co-founder, Sam Chaudhary, has become dedicated to listening to the students, teachers, and even the parents while developing his product.
By listening to the potential customers, ClassDojo was able to help solve an issue that parents and teachers are facing in the classroom. They needed a product that would communicate student progress to the parents continuously, instead of only at the parent-teacher conferences. More than 90% of U.S. K-8 school districts now have ClassDojo in their classrooms.
ClassDojo is used in more than 180 countries and they are continuing to improve how they operate in the different areas. One example is how the product is designed for security and privacy first. They do not collect any sensitive information like emails, addresses, student I.D.s, gender or social security numbers. They do not share any information with third-party collaborators including Facebook. It is currently free for teachers in all schools. The platform has won a variety of awards and recognition for education. In 2013 and 2011, the company won the Today Show’s Education Innovation Award.
Find out more about ClassDOjo: https://www.forbes.com/sites/kathleenchaykowski/2017/05/22/how-classdojo-built-one-of-the-most-popular-classroom-apps-by-listening-to-teachers/#5bc38c071e5e